Character World

Consumer & Leisure

Character World works with some of the world’s leading character, gaming and music entertainment companies, providing licensed bedding and associated homeware products for a wide range of children’s age groups, from pre-school up to students.

Key Facts

Initial Investment: 08/12/2014

Sector: Consumer & Leisure

Fund: Buyout Fund II

Status: Current

Investment highlights to date

  • Introduced highly experienced Executive Chairman and Finance Director.
  • Expanded the European distributor base in France, Benelux and Central and Eastern Europe.
  • Led digital strategy enabling the development of a direct-to-consumer offering, a more digitally. focused licence portfolio and the development of online retail customers.
  • Supported projects on SKUs, stock and IT to drive operational and working capital efficiencies.

Partnership motivation

We were impressed with how the management team had grown the business in the years prior to our investment. The team had also secured several quality licences with high-profile brands in Europe, allowing the company to meet increased demand and build on its market-leading position in the UK.

Character World supplied several major UK retailers including and we were excited to support its plans for international expansion.

Our focus is on growing our UK business whilst becoming a successful international company. With Palatine’s investment, the future is full of opportunities that we intend to grasp.

Danny Schweiger, Joint Managing Director

Character World