Key Facts
Initial investment: 04/09/2013
Sector: Consumer & Leisure
Fund: Buyout Fund II
Status: Current
Investment Highlights
- Extension of customer proposition to include new product offerings such as city breaks, ski and cruise holidays.
- Significant investment in IT infrastructure and the website to take advantage of the growth in the holiday aggregator sector.
- Combined with TravelSupermarket to create a broader holiday comparison business.
Partnership Motivation
Icelolly.com is a strong and vibrant brand identity and offers excellent value to its customers. The brand has established itself as a household name for great value holidays as it acts as an online travel agent and a price comparison site.
Icelolly has recently merged with TravelSupermarket.com to become Ice Travel Group to generate a larger travel group in the sector. Both brands will be retained within the new group, and significant cross-selling opportunities and synergies have already been identified and we are working closely with management to maximise these.
The deal is well timed and outbound demand in the UK travel sector is at last coming back and bookings are increasing for this and next year. I am thrilled to be leading the team at Ice Travel Group and look forward to developing the two brands as the travel industry recovers. By combining we can create and deliver a stronger and broader outbound and UK offer to benefit consumers and our partners.
Ice Travel Group
