Wren Sterling acquisition takes total assets under advice to £3.3bn


Wren Sterling has announced the acquisition of T D Armstrong Financial Planning Limited (T D Armstrong), a Dunfermline-based independent financial planning business.

The deal will secure around £116m of assets under advice, taking Wren Sterling’s total assets under advice to £3.3bn.

Wren Sterling has over 100 advisers based in eight regional offices across the UK. The firm specialises in all aspects of savings, investments and retirement planning, and offers pensions and benefits advice to corporate clients.

Wren Sterling was backed by Palatine Private Equity in April 2015. This is the third bolt-on acquisition Palatine has supported following the acquisitions of back books from First Trust Bank in Northern Ireland and Leek United Building Society.

Under the terms of the deal, Max Horne, Trudi Horne and Fraser Rowan from T D Armstrong will all join Wren Sterling.

Ian Halley, Wren Sterling’s CEO, said: “This acquisition is an exciting step for Wren Sterling because it further supports the growth of our business. I’m looking forward to working with Max and his team to embed these clients into our business ensuring they continue to have access to independent financial planning services.

Halley confirmed that as part of its growth plans Wren Sterling is looking for opportunities to acquire more businesses and/or back books, where there is a good cultural fit between the businesses and it’s clear that a transaction will secure clients’ access to advice and enable advisers to plan for their succession.”

Through both organic growth and via acquisition, Wren Sterling has developed into one of the UK’s leading national IFAs. The team has done a fantastic job in developing the business to this stage and Wren Sterling is in an excellent position to increase its market share further. We look forward to seeing Wren Sterling and T D Armstrong working together to provide an exemplary service to its clients.

Tony Dickin

Partner, Palatine Private Equity