B2W Group steps up growth with BePro


The B2W Group, one of the UK’s leading pre-employment and apprenticeship training providers backed by our Impact Fund, has broadened its service offering with the acquisition of a specialist HR apprenticeship training provider.

In B2W’s second strategic acquisition since our investment, the company has bought BePro Development, a provider of CIPD (Chartered Institute of Personnel and Development) courses and HR, Recruitment, Learning & Development and Coaching apprenticeships.

BePro operates nationwide and works across a wide range of sectors including retail, hospitality & food, manufacturing, logistics and government. It counts Amazon, Ocado, Yo Sushi, IHG Hotels, DHL, HM Treasury, and the Home Office among its blue-chip customers.

With a head office in Stokesley, Teesside, the company, founded in 2014 employs around 30 people. It has delivered CIPD courses to more than 500 commercial learners, and apprenticeship programmes to over 1,500 HR and L&D specialists. It was founded by experienced HR trainers Val Swales and her daughter Georgina Selmi, who will be remaining with the business post-acquisition.

The B2W Group is a leading UK training provider which Palatine is supporting with growth through acquisitions. The group is focused on acquiring niche sector specialist focused training businesses with strong brands in their respective markets.

Luke Muscat, CEO of the B2W Group said: “After our transformational acquisition of Just IT Training in 2022, we are delighted to be working with another best-in-class training provider in BePro. Val and Georgina have built an excellent business, and we look forward to supporting the future growth of BePro as part of the B2W Group.”

B2W Group were supported by James Gregson and James Painter at Palatine. Advisers included law firm Browne Jacobson (Ryan Brown) and business advisers Cowgills (Andrew Nelson).

BePro is a great fit for the B2W Group and brings significant expertise and a strong client base to the business. We believe there is an opportunity to scale BePro through leveraging B2W’s central infrastructure and this acquisition further demonstrates B2W’s commitment to apprenticeship training and addressing the skills and productivity challenges facing the next generation of the workforce. We look forward to supporting the group with further strategic acquisitions in 2024.

James Painter

Senior Investment Director at Palatine